Search Engine Optimization Resources
Search engine optimization resources and
lots of help for improving your rankings in the
search engines.
What Is Search Engine Optimization?
Search Engine Optimization is when one selects a
targeted keyword and/or keyword phrases that relate to a website's
contents, and designs their website with search engine optimization
guidelines in mind so that the website ranks well and is visible on the
first one to three pages of major search engines.
In creating a website that is going to be selling
products and services, one should include the following optimization
techniques:
-
Use keywords in your domain name
-
Use good html coding techniques
-
Layout the page so that the search engine spider can
easily navigate and index your pages
-
Use meta-tags to place keywords in the Title,
Description and keyword meta-tag.
-
Use keywords near the top of your page and use
header html tags
-
Use keywords in your text links
-
Implement a link exchange campaign to get related links from other sites
-
Maintain a theme throughout your site
-
Optimize each page in your website for keywords that
you think your customers will use to find your website on the
Internet
-
Remember "Context is King", i.e. don't
overwhelm your website with a lot of graphics because the search
engine spiders cannot index graphics
-
Submit your website to the major search engines and
directories so that it can be indexed. Namely, Google (#1
search engine); Yahoo (commercial sites pay a fee - see their site
for information); ODP (Open Directory Project), Alta Vista, Hotbot...
Click on the following link for Search Engine Optimization
Software that we have found to be very helpful in helping us to optimize
our website and save time consuming tasks.
Search
Engine Optimization Software
